Free template
Real estate marketing plan template
The template we actually use with developers, not an abridged version of it. Eight pages taking you from defining the project to a reverse-calculated budget and a launch map with an owner and deadline per item.
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Download the template (PDF) — PDF · 8 pages · print and fill
1 · The project
Units, prices and areas; the one advantage the buyer must not forget if they forget everything else; and the three competitors in your bracket.
2 · The segment
Investor or resident? A table separating who decides, what convinces them, where they search, and the longest objection you should expect.
3 · Reverse calculation
A table starting from the unit target and working back to the budget. It reveals which conversion rate, improved slightly, saves more than extra spending would.
4 · Channels and message
Allocation by each channel's role rather than its price, with a core message per channel — plus price presentation in three numbers, not one.
5 · The 90-day map
Five phases from the silent foundation to converting momentum, with an owner and deadline per item — and the three things never sacrificed when time runs short.
6 · Measurement
Seven weekly indicators revealing which stage breaks, and space to write your definition of a 'qualified lead' and sign it off with your sales team before any spend.
Who this template is for
- A developer preparing to launch a project or a new phase who wants a written plan rather than improvisation
- A developer with a live project underperforming, who needs a diagnosis of where the funnel breaks
- A marketing manager who wants a framework to present the plan to leadership in numbers, not promises
- Anyone evaluating an agency who wants to know what to ask before signing
النموذج مبنيّ على المنهجية نفسها المنشورة في القمع العكسي و خطة الإطلاق في ٩٠ يومًا — اقرأهما إن أردت الشرح خلف كل حقل.
Your next project deserves a launch worth remembering
Thirty free minutes that leave you with three clear opportunities to grow your sales — whether you work with us or not.
We take a limited number of projects at a time — the queue moves