Free tool
Cost per qualified lead calculator
Most property marketing budgets are set by instinct and then judged by impressions. This calculator reverses the direction: it starts from the units you want to sell and ends at the ceiling your cost per qualified lead must stay under. Every input is yours — we assume no industry averages we cannot source.
| Targeted inventory valueUnits × average price | 36,000,000 |
|---|---|
| Total budgetInventory value × marketing share | 540,000 |
| Monthly budgetSpread across the campaign | 90,000 |
| Qualified leads requiredUnits ÷ close rate | 500 |
| Enquiries requiredQualified leads ÷ qualification rate | 2,000 |
| Cost per qualified lead ceilingBudget ÷ qualified leads — do not exceed | 1,080 |
| Cost per enquiry ceilingBudget ÷ enquiries | 270 |
| Marketing cost per unit soldBudget ÷ units | 13,500 |
How to read these numbers
- 1Start from units, not budget. The number you want is signed contracts; everything before it is derived.
- 2The close rate is the most dangerous input: halving it from 10% to 5% doubles the qualified leads required and halves the permitted cost of each.
- 3The resulting ceiling is a limit, not a target. Come in under it and you have room to scale; go over it and the campaign loses before it starts.
- 4Review monthly against real figures, not estimates — this is planning; measurement comes from your performance dashboard.
What this calculator does not do
- It assumes no industry averages: every input is yours, and we hold no sourced figures for the published Saudi market.
- It does not separate channels: cost per enquiry on search differs from social, and that is calculated per channel.
- It excludes agency fees and visual production — it sizes the media budget alone.
- It guarantees no outcome: it turns your assumptions into consistent numbers, and the output is only as sound as the input.
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