Projects that speak in numbers

Overview

An integrated residential project for Noura Real Estate Development in Al Shifa, south Riyadh: 64 units mixing townhouses and standalone floors, from 105 to 950 square metres, priced from SAR 499,000. We built the entire launch system — from the project identity to running and covering opening day. 70% of units were booked, nearly a third of them in opening week alone.

The challenge

The project sells two different products to two different buyers: townhouses for families wanting an independent home, and floors for first-time buyers or investors. One message that pleases both weakens both. The second challenge: Al Shifa is known for calm rather than luxury, so the project had to read as modern and refined without detaching from the district's character.

The solution

We built the narrative around "we elevate your experience to new heights": a project that combines privacy with community rather than trading one for the other. We solved the dual audience with message architecture — the larger unit presented in the language of family and space, the floor in the language of entry point and location. And we translated technical features into understandable reasons to buy: the 20-year warranty became "peace of mind", and the one-minute walk to school became "a morning without traffic". Then we gathered it all into a single opening day with media coverage and hosted influencers — turning momentum into bookings the same week.