Today's Saudi buyer doesn't call — they message. WhatsApp has become the first sales gallery: where they ask the price, request the plans, and decide at a traffic light whether your project deserves a visit. Yet most projects treat it like a neglected mailbox.
The first five minutes decide
Our data is clear: an enquiry answered within five minutes converts to a viewing at more than 3x the rate of one that waits an hour. Not because the content differed — but because the buyer messaged three projects, and the first to reply became "the project that cares".
The reply that burns vs. the reply that sells
"Welcome, please visit our gallery" — that reply burns the lead: no information, no easy next step, and the entire burden of visiting on them. The reply that sells answers the actual question, then offers a step smaller than a visit: "Model B starts at 1.45M. Shall I send the floor plan and video tour? And if it suits you, I have viewing slots Thursday afternoon or Friday morning."
A system, not an employee
- Ready replies for the top 15 recurring questions — written carefully once, never improvised
- Automatic escalation: an enquiry unanswered in 10 minutes moves to the supervisor
- Every conversation logged in the CRM with its source — no lead lost to a day off
- Weekly review of conversation samples: what is the market asking? where do we lose people?
